Co-Financing: more with less, together

19 settembre 2023 ore 15:03

Wednesday, October 4   |   4 Ottobre, Mercoledì

Murat AreaSpazio Murat

10:30 – 12:00
EN it S
Co-Financing: more with less, together
High quality productions in the age of austerity

Co-finanziamento: fare meglio, con meno, insieme
Le produzioni di alta qualità nell'era dei tagli
The past decade has seen an explosion in the world of production and programming, the industry has been completely revolutionised by the arrival of the streaming platforms and the whole broadcasting ecosystem has changed beyond recognition. The clash of the business models seemed to overwhelmingly favour the winds of creative destruction. Now, in a post covid world where the financial system is under far greater pressure and consumers tighten their belts against a backdrop of rising interest rates, the industry has entered a new and seriously challenging phase: the era of austerity. The panel discussion explores the tensions and challenges of creating and monetising content, today. After years of cold war, is collaboration between streamers and terrestrial now essential to both parties?
L'ultimo decennio ha visto il boom della produzione e della programmazione: una rivoluzione portata dall'arrivo delle piattaforme streaming che ha cambiato in modo irriconoscibile l'intero ecosistema. Lo scontro dei modelli di business sembrava favorire in modo schiacciante i venti della distruzione creativa. Oggi, in un mondo post-covid in cui il sistema finanziario è sottoposto a una pressione molto maggiore e i consumatori stringono la cinghia di fronte a tassi di interesse in aumento, il settore affronta una nuova, difficile fase: l'era dell'austerità. La tavola rotonda esplora tensioni e sfide legate alla creazione e alla monetizzazione di contenuti, nel contesto odierno. Dopo anni di guerra fredda, la collaborazione tra piattaforme streaming ed emittenti tv è ormai essenziale per entrambe le parti?
Chair: Germaine Sweet, PBS Managing Director Content Acquisitions.
Intervengono: Manuel Alduy, Directeur du Cinéma et des Fictions Numériques et Internationale, France Télévisions; Claudio Cappon, Secretary General, COPEAM; Carlo Dusi, Executive Producer, Strategy Director, ENDOR Productions; Michele Zatta, Head of International Coproductions, Rai Fiction.




Germaine Sweet is an industry veteran with 30 years experience in the content business. Currently head of PBS Distributions acquisitions unit, Sweet is responsible for content deal frameworks with strategic partners ensuring a consistent pipeline of quality drama for PBS Distribution and, with key internal partners, the larger PBS system. Sweet joined PBS Distribution in 2017 to lead co financing partnerships for PBSd's wide range of productions developed by PBS, WGBH, WETA and WNET, as well as programs from independent producers such as Ken Burns and Lynn Novick. Previously, Sweet held key executive positions at Fox Network Group, including SVP Global Content Sales and Operations, based in London from where she launched its global sales unit in October 2014, merging the Fox International Channels and National Geographic content sales businesses. Prior to Fox, Sweet launched and managed the National Geographic Channels global content sales business for 12 years with P/L responsibility of a business that grew exponentially under her leadership.



Manuel Alduy: I have helped broadcasters to acquire, market and promote the best scripted content for their audience. As a TV entertainment savvy and fan, I have developed negotiation and marketing core competences, a strong drive for transformation, and situational and cultural adaptability. I started in Finance for the pioneer pay TV Group CANAL+. Budget planning and cost controlling when competition launched and Internet was created proved to be an exciting moment. 7 years later, I swinged to business development, a move that worked as a transition to content programming, marketing and acquisitions. At Multithématiques, I handled carriage negotiations and channels launch. Later, I headed CINECINEMAS pay TV, a 6-channel portfolio with 3 millions subscribers, 2000 films per year and a newsroom. Back at CANAL+ as French Cinema VP, then head of Cinema & Series, I enjoyed reading 500 scripts a year, screening as many films and series, acquiring rights from producers and distributors, and negotiating the first complexities of this new TV era (replay, SVOD, OTT) with US major Studios. I also handled industry negotiations with Guilds, Festivals and cinema organizations, and lobbied on key regulatory issues. A decade later, as Netflix was rumored to launch in France, I moved to head CANAL+OTT division, with SVOD, digital content and channels. Thanks to a talented team with entrepreneurial spirit, we grew CANALPLAY from 300k to 850K subscribers in France, launched 50 YouTube channels, initiated brand content for CANAL+ and the first premium short-form scripted series with STUDIO+ (25 produced in 18 months). Early 2016, time had come to move again and join great friends at 20th Century Fox. I was responsible for the sales of Fox's films, Fox and FX series to broadcasters and SVOD services in France, Belgium, Spain, Portugal, Africa and Switzerland, from major volume deals to one-off individual sales. I also locally manage scripted format sales (THIS IS US France). End of 2019, I was happy to join Disney and oversees EMEA content sales. Early 2021, I joined France Télévisions to head cinema and international series.



Claudio Cappon's career has developed in the Italian public industry, always in managerial positions. Between 1998 and 2002 he has been first Deputy Director General and then Director General of RAI. He has been reappointed Director General of RAI from 2006 to 2009. From 2009 to 2014 he has been Vice President of European Broadcasting Union (EBU). Since April 2016 he is Secretary General of COPEAM (Permanent Conference of the Mediterranean Audiovisual Operators). He has been Professor at SciencesPo Paris with a course on "Public service media in Europe" (2010-2019). In May 2018 Mr. Cappon was appointed of JTI Project, an international initiative to promote high quality standards in the media



Carlo Dusi joined London-based Endor Productions (A Seven.One Studios company) as Executive Producer and Strategy Director in May 2021, and was promoted to Managing Director in January 2022. In his role, Carlo is responsible for the continued development of the company's global strategy as well as the expansion and conversion of a growing development slate. Current productions include Neil Gaiman's Anansi Boys for Amazon Studios and Season 4 of hit period crime drama Vienna Blood for ORF, ZDF, BBC and PBS. From June 2018 Carlo led Red Arrow Studios International's scripted business, and executive produced the first two seasons of Global/Peacock/NBCU show Departure as well as the first two seasons of Endor's Vienna Blood. From 2012 to 2018, Carlo was Head of Business and Commercial Affairs for Ridley Scott's production banner Scott Free Films in the UK.



Michele Zatta: Formato dalle pregresse esperienze lavorative di guida turistica, copywriter e avvocato, ho iniziato la mia carriera in tv come story editor. Il cambiamento della mia vita ha avuto luogo nel 1994 quando ho sviluppato, insieme con un team di scrittori italiani e australiani, la prima soap italiana ("Un posto al sole"), iniziata nell'ottobre del 1996 e tuttora in onda. Ho lavorato ad "Un posto al sole" per 12 anni come co-autore e contemporaneamente mi sono occupato delle prime due stagioni de "La squadra ", una serie poliziesca andata in onda in prima serata per 8 stagioni (221 episodi da 100' ciascuno), un'altra soap ("Cuori rubati") e qualche tv movie. Nel 2008 sono stato assunto in Rai come dirigente di Rai Fiction. In quanto dirigente mi sono occupato dei processi produttivi ed editoriali di diversi progetti (tv movies, miniserie e lunga serialità), con particolare attenzione allo sviluppo narrativo. Alcune serie alle quali ho lavorato sono "La porta rossa", un thriller paranormale nel quale il protagonista deve scoprire chi lo ha ucciso, "Di Padre in figlia", una saga familiare che si svolge tra l'Italia e il Brasile, "Non uccidere", il primo "nordic-noir" italiano, "Il cacciatore", pluripremiata serie sulla vita del procuratore antimafia Alfonso Sabella, "Il nome della rosa", "Gli orologi del diavolo", coproduzione con la Spagna ispirata alla vita di Gianfranco Franciosi, "Fino all'ultimo battito", ibridazione tra il genere medical e il crime e "Mare fuori", che ha fatto segnare dati di ascolto epocali su Raiplay. Recentemente ho lavorato a "Sopravvissuti", "Il giro del mondo in 80 giorni","The reunion" e "The swarm" tutte co-prodotte con ZDF e FRANCE TV. Ho prodotto "Blackout", la prima serie distopica della Rai e "Noi siamo leggenda", la prima serie di supereroi. Ma "Squid game" mi ha insegnato quanta strada ho ancora da percorrere…




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