RaiTre

As regards viewing figures, RaiTre has succeeded in confirming its results both for prime time and for the whole day, despite the considerable increase in the performances of specialized channels. According to the Qualitel report for 2010, viewers' opinions of RaiTre remained stable throughout the whole of 2010, with assessments for autumn higher than the channel's average for culture, science, environment television news and current affairs.

The programmes that characterized RaiTre's programming in 2010 included Vieni via con me, the success of which was outstanding, forming the television event of 2010.

Characterized by immense formal and thematic innovation of the television language, the programme was written and presented by a new duo made up of Fabio Fazio and Roberto Saviano, an author who has now achieved international fame and whose works include the hugely successful Gomorra.

Their guests included Roberto Benigni, Stefano Bollani, Claudio Abbado, Angela Finocchiaro, Silvio Orlando, Luciano Ligabue, Pierluigi Bersani and Gianfranco Fini.

The episode aired on 22 November registered an all-time record number of viewers for RaiTre: 9,671,000 viewers with a share of 31.6%.

The average of the four episodes also created a record, thanks to the total of 8,765,000 viewers, with a share of 29.19%. This programme succeeded in attracting people who don't usually watch television. Indeed, when it was broadcast, the prime time television audience was about 30 million viewers, against an average figure during the autumn season of less than 28 million. The programme also achieved high performances among the audience target that rarely approaches general-interest television; attention should be drawn to the share of young people aged 15 to 34, in excess of 32%, and the almost 54% of the university graduate target. Otherwise, the channel confirmed its prime time programmes with their marked service characteristics, attentive to social issues and always taking the part of the people, and the late evening mechanism with Serena Dandini's programme, which not only increased its viewers, but also obtained a good judgement of quality, registering values above average for the genre.

2010 witnessed a growth in viewers of RaiTre's news and information, service, culture and satire programmes. From Ballarò to Chi l'ha visto? from Parla con me to Che tempo che fa. Chi l'ha visto? followed controversial cases such as that of Sara Scazzi with elegance and professional correctness and registered outstanding viewing figures during autumn 2010, with an increase of 3.40 share points, amounting to about one million viewers.

Ballarò increased its already high share results in autumn 2010, climbing from 15.7%, the average value with which it ended the 2009/2010 season, to an average 16.05% as at 31 December 2010.

The culture, science and environment genre, which characterizes important portions of RaiTre's programming, secured its place with the audience in terms of perceived quality, with Geo&Geo in particular confirming its appeal.

Programmes such as Che tempo che fa, which recorded the highest figures among Current Affairs programmes, Report, Presa Diretta, Ulisse, Parla con me, Blob, Amore Criminale, Un Giorno in Pretura, Doc3, Correva l'anno and Sfide, the value of which has grown in time in line with their evolution in terms of language, continue to be strategic to the channel's success, as certified by the Qualitel report for 2010.

New programmes broadcast in 2010 and worthy of mention include A Slum Symphony, the documentary on teaching classical music to Venezuelan children, broadcast during prime time, and the three episodes of Va' pensiero! by and with Antonio Pappano, produced by the BBC and dedicated to opera in Italy. RaiTre confirmed its role in 2010 as a modern, contemporary channel, made solid by constant work to renew its approach without losing continuity, which has helped strengthen the link and involvement with its audience: storytelling has always been and continues to remain the foundation of the programmes and it is around this that the channel is recognized and the viewers have grown.

Also starting in the autumn, and following the same logic, the children's programmes broadcast on Saturday and Sunday mornings were replaced with repeated utility programmes, films and telefilms for the whole family.

The changes made to programming did nothing to change RaiTre's identity and broadcasting style, but helped outline the spirit of its audience: viewers who want to be kept constantly up to date, who are curious about what's going on in the world 'near and far' and who want to understand and enter into the most current and relevant issues. An audience which enriches its culture, drawing on the information provided by television and media in general, who read newspapers and magazines, listen to the radio and use the Internet.

A Map of RaiTre

News & Information: Ballarò, In 1/2 ora, Cominciamo bene

Inquiries: Report, Presa Diretta, Blu notte, C'era una volta

Irony: Che tempo che fa, Blob, Parla con me, Glob, Tatami

Memory: La Grande Storia, Enigma, Correva l'anno, Sfide, Ritratti

Commitment: Mi manda RaiTre, Chi l'ha visto, Racconti di vita, Doc3.

Culture: Passepartout, Le Storie di Augias, Per un pugno di libri, Prima della prima, La musica di RaiTre

Noir: Un giorno in pretura, Amore criminale, Storie maledette

Emotions: Un posto al sole, Agrodolce, Terra Nostra, La scelta di Francisca, La nuova squadra, Medium, Un caso per due, Il circo.

Nature and Science: Ulisse, Superquark, Geo & Geo, Nati liberi, Elisir, Pronto Elisir

Travel: Alle falde del Kilimangiaro

Children: Trebisonda, Melevisione, E' domenica papà, Il Gran Concerto, Mamme in glob