Rai Gulp

Lively, energetic and fun, Rai Gulp is the channel dedicated to school children. Its quality programming is based on the company's experience and historical tradition.

During 2010, programming focused mainly on cartoons, using mainly titles owned by Rai which are popular with and enjoyed by young viewers, such as Winx Club, La Compagnia dei Celestini, Geronimo Stilton, Lupo Alberto, Pretty Cure, Teen Days, Un Medico in Famiglia, Martin Mystere, series, documentaries, film shows and magazines (to a lesser extent), all aimed at stimulating creativity and active participation by children. In order to expand the reference target's age range, the channel's programming is going to be extended to include other genres.

The use of cartoons will be increasingly limited and selective, while series will form the main part of the offering. Programmes like Music Gate and Special X Factor, already featured in programming for 2010, will be proposed more and more, due to their ability to reflect the activities and interests preferred by the target: music, dance, games, sport, themes which are not considered all that much by the rival channels for this audience segment.