Telling the world about ourselves: the stories, the key players, the places, the feelings… today broadcasters’ challenge is to bring the cultural identities to the global market.
This is the topic of Prix Italia 2019 Festival edition “Celebrating Cultural Diversity in a Global Media World”.
A subject that represents a challenge for every broadcaster.
The general audience in the world is more and more interested to stories coming from afar. And local narrative becomes ever more successful in the global market.
“Inspector Montalbano” and “My Brilliant Friend” are Italian productions that have conquered the world, and this also works for tv formats and documentaries.
Broadcasters especially bond to a national audience try to engage a wider public, taking the images and stories of their countries abroad.