Rai Gulp: Rai-branded children's TV:
lively, energetic and fun.
Lively, energetic and fun, Rai Gulp is the
channel dedicated to school children. Its
quality programming is based on the
company's experience and historical
During 2010, programming focused
mainly on cartoons, using mainly titles
owned by Rai which are popular with
and enjoyed by young viewers, such as
Winx Club, La Compagnia dei Celestini,
Geronimo Stilton, Lupo Alberto, Pretty
Cure, Teen Days, Un Medico in
Famiglia, Martin Mystere, series,
documentaries, film shows and
magazines (to a lesser extent), all aimed
at stimulating creativity and active
participation by children.
In order to expand the reference target's
age range, the channel's programming
is going to be extended to include other
The use of cartoons will be increasingly
limited and selective, while series will
form the main part of the offering.
Programmes like Music Gate and
Special X Factor, already featured in
programming for 2010, will be
proposed more and more, due to their
ability to reflect the activities and
interests preferred by the target: music,
dance, games, sport, themes which are
not considered all that much by the rival
channels for this audience segment.